Stop “75 Hard”, Use 75% Days Instead


Today, I’m going to breakdown a new diet and exercise epiphany I had.

It’s sort of a healthier spin on the wildly popular, but unsustainable, 75 Hard challenge.

I know that challenge can be great for some, however, to me, it reinforces a defeating, all-or-nothing mentality.

And from my decade of experience as a trainer, coach, and Registered Dietitian, is the opposite of what most people need to be successful with their fitness goals long-term.

So drop your mental flogger and perfectionist aspirations, and listen closely.

Because if you adopt this epiphany I had, you should be able to double your consistency and, in turn, double your results.

It’s called Ozempic.

Lol, jk, jk.

But as I’ve talked about before, ​learning more information​ probably isn’t your bottleneck ⏤ you know you should pick the salad over the donut, right? And that you should go to the gym more regularly, or increase your steps.

All that good stuff.

See, you generally know what to do, you just need to do it more often, with more ease.

This new way of thinking will help you do that.

Imagine we broke your day into four parts, 25% each: breakfast, lunch, dinner, and movement. 100% total.

For easy maths, we’re keeping it simple and assuming you eat three meals per day.

Here’s how you score yourself:

  • High fiber, high protein breakfast = 25% earned.
  • High fiber, high protein lunch = 25% earned.
  • High fiber, high protein dinner = 25% earned.
  • Walking, lifting, cardio, yoga, etc. = 25% earned.

Your goal is straightforward: hit at least 75% each day.

Honestly, I’d bet that if you hit 75% days, just 75% of the time ⏤ you’re going to be better off than what you usually do.

There are two main reasons aiming for 75% will work:

1. You’re already expecting failure. What messes most people up is not the singular “failure” from an unhealthy meal, it is their reaction to that so-called failure. One unhealthy meal Friday night turns into an entire “screw it” weekend. But if you’re already expecting failure, it takes the pressure off. That same unhealthy meal Friday night turns into “oh, this was already part of my plan.” And you get back on track the next day. Which leads to point two…

2. The consistency will add up over time. Some days you’ll have 25% days, others 100%. But you’ll likely be able to hit 75% on average, especially if you ​”automate”​ your first two meals of the day and go for a daily walk. This eliminates the all-or-nothing mentality and turns it into the always something mentality.

And that’s it.

That’s your new goal.

If you’ve plateaued with your fat loss goals, it’s probably ​not your approach that needs adjusting,​ it’s your consistency.

Commit to following this daily 75% Rule, and I guarantee you’ll see better progress, with less effort over time.

How to Go From Good → Great Progress (Without Hating Life)

But what if you want more?

You might be like me and not accept the “minimum effective dose” for your goals.

And while it’s helpful standalone, the 75% Rule is just one pillar of a fully optimized plan.

Of course, there are seasons for coasting, but what about when you’re ready to push yourself? When you’ve got a solid base of healthy habits, where you already watch what you eat and make it to the gym at least three days per week?

What’s next?

Personally, I gotta strike when the iron is hot.

And if that’s you, your next step is clear: you need to fine tune your approach AND your consistency.

  • Goal-specific workouts
  • Support for when you screw up
  • A nutrition plan designed for your schedule
  • Weekly accountability, progress monitoring, and adjustments
  • And education for how to make it all last long-term

That’s the next level.

And it’s available to you if you’re ready for it.

If not, that’s cool too. Use my free resources and take them seriously.

But something tells me if you’re still reading this that you feel something is missing.

And this might be exactly what you need.

Because here’s what’s possible when you dial up everything in your fitness world.

Kyle here understood what he needed to do reach the big goals we set when we started.

But I think what surprised him most was that it actually wasn’t as hard as he thought it would be.

He traveled most weeks of the month, works in a high-stress job, and only went to the gym three times per week.

Proving that superhero-like results don’t require superhero willpower.

Going from good to great is a combination of making a few specific tweaks, committing to the plan week after week, and time.

And just like I helped Kyle (and 320+ others), I’d love to help you too.

If you’re ready, ​you can apply here for 1:1 help from yours truly.​

You’ll fill out the application and I’ll email you to see if we’re a fit. If yes, we can get your transformation started within the week.

And I’ll walk you through how to implement everything I’ve mentioned above, plus more.

But no matter what you decide, I hope this was helpful.

Chat soon,


When you’re ready, here are 3 more ways I can help you:

1 – Download my free, 7-day email course on doing the least amount of work to lose the most fat possible.

Just give me 15 minutes or less each day to give you clarity on what matters most for your fat loss goals (and how to apply it).

🟢 Download Frictionless Fat Loss for free.

2 – Work with me directly to get in the best shape of your life and stop breaking promises to yourself.

Every month I open up applications to work with me through my private 1:1 fat loss coaching program. I only work with people that I can help (321+ clients so far). And since you’re here, good chance that’s you.

💪 Click here to apply to work with me.

3 – Check out my free content.

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